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Jake and Jerrod
There is an old saying that warns that “a partnership is the only ship that never sails”. There are plenty of examples to support that, but in our case, XENEK could not have become a reality without sharing the responsibilities. Our time, energy and enthusiasm would not have been sufficient individually…and we knew that when we started.

As the general manager for Trophy Taker (an archery accessories company) for nearly 14 years, Jerrod brings a solid understanding of product development, manufacturing, and the overall outdoor industry to the table at XENEK. Jerrod has the ability to wear many hats within our company, all of which bring credibility to a newly emerging company with an “out of the box” mentality. Jerrod's time at Trophy Taker has also afforded him the opportunity to spend a ton of days hunting in the field where he has experienced consistent hunting success while amassing practical bowhunting experience. As such, Jerrod has a nose for products that actually improve life in the field...making him our biggest critic when it comes to creating exceptional products and avoiding hype.

As a practicing licensed structural engineer and principle of an engineering firm, Jake brings a unique perspective to the partnership. A self-proclaimed “enginerd”, you may hear him rattle off nerdy terms like “modulus of elasticity,” “stress/strain curves", or “moment inertia,” but at the end of the day, having an engineer immersed in every aspect of our business allows us to streamline many of the stages of each project, such as product development and value engineering, eliminating unnecessary costs where we can but never skimping when product integrity is in question. Perhaps an unusual trait for an engineer, Jake has the ability to strike a balance between practicality and the calculator to create remarkable products.

We have worked together in some capacity off and on for nearly 30 years now and have a pretty good idea of our own strengths and weaknesses…as well as each other’s. We spent hundreds of hours of time in the same wrestling room in high school and observed an obsessive commitment to hard work in each other. We spent hundreds of hours running up and down mountains setting chokers and running chainsaws together on logging jobs in conditions ranging from 20 below zero temperatures to 100 plus degree days. We kept in touch while each of us managed separate companies during growing pains, tough economic times and the day to day struggles that all businesses face.

We started hunting together again about 8 years ago. During that time, we’ve witnessed each other’s reaction during a grizzly bear charge, spent sleepless nights huddled around fires in the wilderness, rolled out of bed at 2 AM when we thought that was the best choice to increase our hunting odds, and packed ridiculously heavy packs into remote water holes. In short, we have done whatever we think it takes to make the limited days we get in the field each year, the most successful they can be.

During that time, neither of us have ever slept in, thrown in the towel, or in general “tapped out.” We trust each other. To us, ethics are more important than gain, work should be shouldered, not shirked, and communication, whether good or bad, is always the most important thing.